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All the way UP to ID's blog

Written by: Open News / Open News

A few months ago, we came to El Al’s offices and received a particularly challenging task: to build from scratch a new airline brand in Israel.

We were already excited. Building an airline brand does not happen every day, certainly not in such a small country.

Today, we are excited once again, and even feel like we are ‘up in the clouds’ because everything is ready and all that is left to do is take off.


read the full 'identity designed' blog post at