Published by: Globes
On: 8 December 2009
Branding firm Open has won the tender put out by the Herzeliya municipality for branding the city. The city's branding process will be conducted in several stages, which include research, the creative process and implementation.
The initial research stage is set to commence in the next few days, and includes conducting a comprehensive survey among the city's residents in order to obtain a current understanding of their needs and desires.
A sum of half a million shekels is being invested in this branding process.
The branding process is the first of its kind to be undertaken by the municipality, and will play a significant role in forming an urban identity which can serve as a source of pride for the city's residents. Aside from the city's residents, the branding process is set to include additional audiences from specialized areas of interest, such as representatives from the municipality, members of the city council, intellectuals, artists, neighborhood representatives and more.
Open was founded in 2000 by Saar Freidman and Eyal Katz. The firm specializes in leading branding processes in various fields in Israel and abroad. In recent years the firm has spearheaded many branding processes, including: "The Tel Aviv Port", branding the Negev and the Galilee, and branding vacations in Israel for the Ministry of Tourism, under the slogan "Israel on vacation".