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Brands for a Better World

Written by: open news

Published by: Calcalist

On: 25 August 2011

A fascinating article published in Calcalist, dealing with the influence of branding on people's mental and physical capacities, including functions such as eyesight, hearing, concentration, reading speed, sense of touch and more.

There's a series of traits that appear to be objective, depending on the individual and his or her specific capabilities, and having nothing to do with the products that individual buys. However it turns out these personal traits are actually influenced by the brands we purchase and are exposed to.

http://www.calcalist.co.il/local/articles/0,7340,L-3529180,00.html