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The Challenge

Goldstar, Israel’s leading and most popular beer brand, was facing an onslaught of competition from international beer brands backed by global marketing budgets, which threatened its market-leader status in the eyes of Israeli consumers.

 

The Solution

 Open revamped the Goldstar bottle label to communicate a contemporary, young and more prominent brand image without sacrificing the brand's familiar and well-known look. The Goldstar typeface was also uniquely tailored to suit the new brand positioning. 
  

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