Oops, Could't Find anywhere...
Back ←

The Challenge

Creating a new category and building a differentiated and leading brand

In 2006, Israel’s fruit-juice and shakes category consisted mainly of independent stands located in commercial centers or street-side—these fresh-fruit vendors emphasized freshness and variety. Meanwhile, the rising trend of healthy lifestyles and demand for fresh, natural food created an opportunity to deliver a first-of-its-kind premium fresh-fruit product boasting high nutritional and health value. Open sought to help re:bar pave the way in creating a new category in Israel with a new brand.


The Solution

re:start your day

Open conceived of the “re:bar” brand, which targets the urban demographic segment who are leading busy and dynamic lives, and who have difficulty maintaining a healthy, balanced and comfortable lifestyle. The re:bar brand’s attitude and style is based on a fresh, light-hearted and slightly whimsical brand language. The tone is fluent and innovative, conveying a natural, health-conscious and vital message. Today, the company boasts 20 fruit juice bars in major shopping malls across Israel, and intends to open more branches abroad.

More from this field

MAOZ Vegetarian
Signed by
Signed by