Crabtree & Evelyn, a British company founded in 1972, is a world-leader in the natural bath and body products category. The company combines the best of nature with scientific advancement, tradition and innovation to create products brimming with high-quality ingredients for the body, bath and home. Crabtree & Evelyn was the first brand to create natural, plant-based formulas 35 years ago, and today customers can purchase its products in over 6,000 stores and 500 concept stores in over 40 countries.
After several years of its products being sold in Israel, Crabtree & Evelyn had not achieved recognition among a wider audience. The company decided to launch a significant advertising campaign to increase awareness of Crabtree & Evelyn as a unique and high-quality natural bath and body supplier, and a renowned international brand.
For the advertising campaign, Open created the slogan, “The Pleasure is All Yours,” as well as a brand language and advertising campaign. The new advertising effort launched just before the New Year with Segal Schachmon (a well-known Israeli model for lifestyle products) as Crabtree & Evelyn’s brand ambassador. Today, Lapidot Pharma, part of the Lapidot Group, continues importing Crabtree & Evelyn products to Israel.