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Along one of Israel's most beautiful beaches, surrounded by a nature reserve, lies the Arsuf Panoramic real estate project, built by the ACRO Group and the Hagag Brothers. Arsuf Panoramic is an exclusive project designed by architect Ilan Pivko. It includes 52 apartments set in an intimate structure that features panoramic views.

the solution

After the apartments had been marketed internally, the decision was made to market the 30 remaining apartments to the general public. With that goal in mind, Open developed a unique advertising concept emphasizing the project's luxury positioning in order to motivate serious buyers to take action. Finally, within ten days after our Arsuf Panoramic campaign launched, all the remaining apartments were acquired by new buyers.

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