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The Challenge

Branding the modern complex in the spirit of the historical period

Open was asked to develop a brand and marketing concept for the Keren Complex that would enhance the history of the site, highlighting both its heritage and future promise. The colony is located in an area undergoing a development boom, and is destined to become an increasingly desirable place to live.


The Solution

When the Past meets the Future

The brand concept for this new complex combines the site’s glorious past with the promising future awaiting its residents. The design language combines visual imagery from the turn of the last century with a surprising and fresh language representing the opportunity of the 21st century.


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8 Yehuda Halevi St.
alenbi 99
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Jerusalem Season of Culture
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